Instagram and Ecommerce Data

Unless you have been living under the rock, you probably have heard of photo and video sharing app Instagram which was aquired by Facebook for $1 billion in 2012. And you probably don’t need me to tell you that Instagram is not just for sharing pictures of avocado toasts and beautiful ocean sunsets. Although both of those Are […]

From Googling to Buying

The average amount of time between a Google product search and a purchase is 20 days and about 1/3rd of Google product searches turn into transactions within 5 days. This is according to Jumpshot’s Competitive State of eCommerce Marketplaces Q2 2018 Data report.

Ecommerce Shopping by Generations

Here is some interesting data on which age groups prefer to shop online. This is breakdown on ecommerce shopping by buyers age groups According to Statista: 67% of Millenials (or so called Generation Y) who were born from 1979 to year 2000, prefer to shop online56% of Generation X (born in 60s and 70s) prefer to shop online41% […]