Instagram and Ecommerce Data

Unless you have been living under the rock, you probably have heard of photo and video sharing app Instagram which was aquired by Facebook for $1 billion in 2012. And you probably don’t need me to tell you that Instagram is not just for sharing pictures of avocado toasts and beautiful ocean sunsets. Although both of those Are really nice. Anyway, not only regular users have Instagram profiles, but many businesses as well. Did you know that over 200 Million Instagrammers visit at least one Business Profile page daily? 60% of people say they discover new products on Instagram, and 62% said they have become interested in a product after seeing it on Instagram. In fact, 11% of US social media users shop on Instagram and 130 million Instagram users tap on shopping posts every month. For the record, this segment was not sponsored by Instagram, but to learn more about advertising on Instagram, you can visit their page business.instagram.com