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Newsletter for Busy Ecommerce Sellers
Here is some insighful data about consumers and online grocery shopping. Coresight Research released its “US Online Grocery Survey 2019”, finding that 36.8 % of United States consumers bought groceries online over the year, which is a jump of 23.1 percent from 2018 survey. This is an increase of roughly 35 million more consumers buying groceries online. When […]
Online spending represented 16.0% of total retail sales for the year, according to the United States Commerce Department retail data. Amazon.com accounted for more than 1/3 of all ecommerce in the United States.Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from $523.64 billion the prior year. That was a higher growth rate than 2018, […]
Here are some interesting stats about Facebook messengers and why Ecommerce sellers need to pay close attention to them. Did you know that Facebook is the most popular mobile app? Well, do you know what is the second most popular app? Facebook messenger. There are 1.3 billion people / month who are actively using their Facebook Messenger. Facebook […]
Average conversion rate in ecommerce is 2%-3%. However Amazon’s conversion rate is 13% for non Prime members and 74% by Prime members. This is according to a 2015 study from Millward Brown Digital.
56% of online consumers say they always look at ratings and reviews and usually base their purchases on them. 41% say they sometimes look at reviews and only 3% say they never look at reviews. These stats are provided by a Digital Commerce 360/Bizrate Insights consumer survey. So to put it in other words, online sellers should pay […]
New consumer survey from Comscore has revealed the list of the most popular stay-at-home activities during COVID-19 quarantine. I wanted to share about the activities that have a significant surge in younger age group (18 to 34 years old). While you may guess that watching TV and playing video games is among them, I wanted to mentioned the […]
Here are the top 3 product categories on Amazon. The most popular products on Amazon are electronics (44%), followed closely by clothing, shoes, and jewelry (43%) and home and kitchen products (39%). This is according to Feedvisor consumer survey 2019
Here are some stats on the most popular channels that buyers use to research products before making an online purchase: retailers websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). Also interesting to know that 40% of millennials (age 18-37) say they used voice-enabled digital assistants, such as Amazon Echo and Google Home, to research […]
Let’s talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success. The truth is: Shoppers hate irrelevant content. 74% of consumers […]
What I am about to say is important because this knowledge will help you understand where your customers are and therefore where they can be reached at. Here are the most downloadable smartphone apps: 1) Facebook2) Facebook Messenger3) YouTube4) Instagram5) WhatsApp This is according to App Annie report on July, 2018
Unless you have been living under the rock, you probably have heard of photo and video sharing app Instagram which was aquired by Facebook for $1 billion in 2012. And you probably don’t need me to tell you that Instagram is not just for sharing pictures of avocado toasts and beautiful ocean sunsets. Although both of those Are […]
The average amount of time between a Google product search and a purchase is 20 days and about 1/3rd of Google product searches turn into transactions within 5 days. This is according to Jumpshot’s Competitive State of eCommerce Marketplaces Q2 2018 Data report.
Here is some interesting data on which age groups prefer to shop online. This is breakdown on ecommerce shopping by buyers age groups According to Statista: 67% of Millenials (or so called Generation Y) who were born from 1979 to year 2000, prefer to shop online56% of Generation X (born in 60s and 70s) prefer to shop online41% […]