Personalization in Ecommerce

Let’s talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success. The truth is: Shoppers hate irrelevant content. 74% of consumers […]

Best Amazon Product Images Practices

Hi guys! Galyna Parker from Ecommerce Brief is here and this is my tip about Amazon product images.Did you know that it has been proven that absolute majority of consumers are basing their purchase decision on product’s photographs? Amazon allows up to 7 images in its product listings, and its a very valuable space on products page that […]

Amazon Testing New Feature on Product Pages

Amazon has been testing out new feature on their product listings. Now instead of showing products Brand name right under the product title, there is a prefix to each name. For example, lets call our brand ABC. If ABC brand has an Amazon store, the link will be displayed before the title and will say: Visit the ABC […]

A Recent Increase in Negative Amazon Reviews

Marketplace Pulse, an ecommerce intelligence firm which is collecting data about Amazon and their sellers, has revealed some information about Amazon shoppers behavior during COVID-19 quarantine. Over the past thirty days, Amazon buyers have left about a million negative reviews about sellers. This is more than two times over the usual amount. Buyers have been unhappy for the […]