Let’s talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success. The truth is: Shoppers hate irrelevant content. 74% of consumers get frustrated when they’re shown content that isn’t relevant to them. And 48% of consumers spend more when their experience is personalized.
Here are some examples of what Amazon is doing to provide personalize experience on their site: Frequently bought together, Customers who viewed this also viewed, Your browsing history section, Compare with similar items. And many others. Statistics according to Marketing Sherpa study from 2015.