Product Reviews and Ratings

56% of online consumers say they always look at ratings and reviews and usually base their purchases on them. 41% say they sometimes look at reviews and only 3% say they never look at reviews. These stats are provided by a Digital Commerce 360/Bizrate Insights consumer survey. So to put it in other words, online sellers should pay […]

How to Get More Amazon Product Reviews

Hello! This is Galyna Parker from Ecommerce Brief. And this is a tip about how to get more Amazon product reviews. Did you know that only 2-5% of buyers actually leave product reviews? Which is why its important to follow up with them and ask if they are happy with their product. If you are selling on Amazon […]

Tips on Diversification in Ecommerce by Alex Leal

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please […]

Tips on Selling Health Supplements on Amazon by Alex Leal

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please […]

Personalization in Ecommerce

Let’s talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success. The truth is: Shoppers hate irrelevant content. 74% of consumers […]

Best Amazon Product Images Practices

Hi guys! Galyna Parker from Ecommerce Brief is here and this is my tip about Amazon product images.Did you know that it has been proven that absolute majority of consumers are basing their purchase decision on product’s photographs? Amazon allows up to 7 images in its product listings, and its a very valuable space on products page that […]

Amazon Testing New Feature on Product Pages

Amazon has been testing out new feature on their product listings. Now instead of showing products Brand name right under the product title, there is a prefix to each name. For example, lets call our brand ABC. If ABC brand has an Amazon store, the link will be displayed before the title and will say: Visit the ABC […]

A Recent Increase in Negative Amazon Reviews

Marketplace Pulse, an ecommerce intelligence firm which is collecting data about Amazon and their sellers, has revealed some information about Amazon shoppers behavior during COVID-19 quarantine. Over the past thirty days, Amazon buyers have left about a million negative reviews about sellers. This is more than two times over the usual amount. Buyers have been unhappy for the […]

Amazon Launches COVID-19 Store

Amazon Business have launched a special webpage on Amazon.com that lists COVID-19 related health products for sale such as masks, gloves, thermometers and hand sanitizer. So far as of today there are only a little over a hundred product listings, many by major brands like Purell, and many products are out of stock. Earlier in the beginning of […]

Amazon Now Makes Video Calls to New Sellers

Amazon is trying out new ways to screen new third-party sellers who wants to sell on their platform by making a personal contact with each new seller. Initially such meetings took place in person with Amazon employees. But with the COVID-19 pandemic the process transformed onto video calling. These are welcome news for most Amazon sellers who are […]