Finding the perfect product to resell on Amazon can feel overwhelming, especially with so many metrics and options to analyze. I interviewed my most experienced VA (over 5 years of experience finding products for reselling). Below you can find out what metrics to pay attention to.
Q: What’s the first thing you look at when sourcing products for Amazon?
A: Of course, the first most obvious metrics are NET, ROI and rank.
Then I check for product variations. If a product has different sizes, colors, or quantities, I look at which variation is the most popular right now. To determine the most popular variation, I check the number of reviews and the rating by variations. Seller Toolset helps me with this, all the information is already collected and sorted.
Q: How important is it to check product reviews? Can they be useful?
A: Product reviews are a source of important information. For example, complaints about shipping damage, incorrect description or product non-compliance can help avoid unnecessary fuss with a large number of returns.
Q: Keepa graphs? Any tips?
A: It is very useful to see the historical price or evaluate the competitiveness of the product. For example, a sharp jump in the number of sellers may indicate that many have found this promotion and there may be strong competition, which will affect the price. But if the product has good sales and high profit, then it is worth ordering even with high competition.
Q: Do you compete with Amazon when they sell the same product?
A: Amazon is tough to beat because they have the best prices and huge stock. But if they sell a product inconsistently – like they’re out of stock from time to time – I might go for it. Those gaps are good opportunities.
Q: How do you handle competition from other sellers?
A: I check how much inventory other sellers have. If most of them only have a few units, they’ll sell out quickly, and prices could go up. But if a seller with a low price has hundreds of units, it’s not worth competing because they’ll control the market for a while.
Q: Any tips for beginners?
A: Start with simple products and avoid seasonal or overly competitive items. Always look at graphs, not just average numbers like rank or price – they don’t tell the full story. And don’t rush. Take time to understand the data before making a decision.
Q: What’s one mistake you’ve learned from?
A: In the beginning, I picked products just because they had high NET and ROI. I didn’t check things like reviews, variations, or trends. Some of those products didn’t sell at all because I didn’t dig deep enough. Now I know better – it’s all about understanding the details.
Q: Final thoughts?
A: Be patient and don’t be afraid to experiment. It takes time to get a feel for what works, but the more you practice, the better you’ll get at finding winning products.
Try our “done for you” service! Hire experienced VAs to source products for you! Subscribe now!